PR for Coaching

I often liken the perception of the word, “coaching,” to that of “therapy” in the 1970s.

The Godfather, Star Wars, and Gloria Gaynor were top of mind in the ‘70s. Sure, “shrinks” were around for crazies that needed medication, but therapy? Do I look like a lonely person with too much time on my hands that wants to talk to a stranger about my life … and pay for it?

You get the picture.

“Therapy” in the 1970s was too “California” for most people, and for those that actually were in therapy, well, let’s just say there are things you do, and don’t, bring up at social gatherings. In other words, if you were someone benefitting from therapy in that decade, you certainly weren’t talking about … you know, talking about your problems.

Fast forward. Taylor Swift, the war in the Middle East, global warming. Who has time for “coaching”? Sounds sort of self-serving? Shouldn’t I just be happy I don’t live in a war zone and I wasn’t the victim of a hate crime today? And honestly, pay for it?

Record scratch

First, I am so grateful I don’t live in a war zone or have not been the victim of a hate crime, but I would be remiss to not anchor the statement a bit better. That is, “I am so grateful I don’t live in a war zone or have not been the victim of a hate crime today.”

The human experience is a lot of things, and “uncertainty” is something that every human faces. I, for one, can say, “I don’t do well with uncertainty.” (thank you, therapy!)

Insert point of this blog! :)

Yes, uncertainty is part of the human experience. As a certified coach, I have developed my own tool set to help face different life experiences. But, the truth is, I won’t always do it right. I won’t always draw on my training and experience and I might react (like, not in a good way!).

That’s where coaching comes in.

The first thing I say when a client describes a particular personal situation where “reactive” could be used as his or her adverb is, “have you forgiven yourself?” Then, as my client’s partner, we switch gears to a time on the other end of the “reactive” spectrum. In other words, we celebrate success, even in the face of uncomfortable situations. And develop a plan, in partnership, for tackling the next situation, and, ultimately, finding balance.

If you’re here, celebrate the fact you took the time to read this blog and dig a little deeper on “coaching.” If you want to learn more, schedule some time here.

Coaching can help.